Hi, I’m Pelayo. I build useful AI—and the teams behind it.

I lead Data and AI at idealista, teach applied AI, and write about the point where models, products, and organizations meet. Before industry, I earned a Ph.D. in Economics and worked in spatial data science.

The longer version →

Right now

I’m spending summer with my wife and daughter, building agentic systems between meetings, and helping AI become an everyday capability across the company. now page →

Follow a thread

  • Data & AI — applied machine learning and making AI useful
  • Management — teams, craft, and organizational life
  • Research — spatial ML and real estate markets
  • Photography — analog images and visual experiments