The challenge is that there are many ways to describe interior and exterior elements of a property or even the type of property itself. And even if you manage to label all of the elements in one property in a common format, there are hundreds of other ways to do so in every other property. (View Highlight)
Agents will use market-specific phrases to describe property details. That complexity has to be turned into something usable at scale.
• How do you decide what to show?
• How do you retrieve the details you want to use?
• How much customization is required between markets?
• How much work is required by the agent?
• How can we leverage AI?
In most cases today, arduous custom data mapping is necessary when working with clients. But the end user, which is the agent, doesn’t care about any of that. They just want something that works. (View Highlight)
Standards to the RescueStandards help add structure to data in a way that is easy to use and can traverse different geographies.
Leveraging AI technology, products can turn visuals into adaptable data that works across markets.
By combining AI with standards, a list of specific details can be created and used across different properties and markets and, most important for this exercise, for marketing.
Some marketing prompts that are well supported in the Data Dictionary include:
• Architectural Style
• Room/Interior Descriptions
• Room Sizes
• Location
• Lot Size
When fed into an AI engine, photo elements can be broken down into a text format that can be carried through to a text-to-speech audio file. (View Highlight)
New highlights added April 10, 2024 at 1:28 AM
Standards allow multiple organizations to provide a simple set of information, like an address or number of beds and baths, in a format that is readable across the industry. (View Highlight)
turns out that everyone is correct, depending on where you are from. The same is true for real estate:
• Porch, Deck or Lanai?
• Rambler vs. Ranch
• Bungalow (U.S.) vs. Bungalow (Canada; which is a Ranch)
• Stove vs. Range Top
• Tap vs. Spigot (View Highlight)
