Tech giant Apple has finally shown off its particular take on artificial intelligence tech — and we can’t shake the feeling that we’ve seen this all before. (View Highlight)
The system’s “new” capabilities are a very familiar mishmash of AI stuff we’ve seen before from other companies, including integrating generative AI into Siri and a surprisingly basic image generator that can create “Genmojis” while chatting. (View Highlight)
In other words, most of Apple’s huge and much-hyped AI play amounts to a chatbot and an image generator — the exact two products we’ve already seen from Microsoft, Google, Meta, and pretty much any other tech outfit caught up in the AI hype game. (View Highlight)
Nothing about today’s lukewarm announcement is remotely surprising, and Apple is clearly playing it incredibly safe. This palpable lack of imagination could be indicative of a much larger trend, with companies struggling to come up with fresh new ideas for AI tech even as they pour untold billions into developing them. (View Highlight)
Virtually everything Apple showed off today during the “Apple Intelligence” portion of its announcement already exists in one form or another, from automatic email replies to tools designed to improve your writing skills. (View Highlight)
“It’s wild how much everyone has the same vision for AI — we’ve seen so much of this from Google, Microsoft, OpenAI, and others, too,” The Verge’s David Pierce noted. “This is the industry’s plan.” (View Highlight)
Apple is characteristically putting data privacy front and center, claiming on its website that it’s “setting a new standard for privacy in AI” by having its models “run entirely on device” and have “independent experts” inspect the “code that runs on Apple silicon servers to verify privacy.” (View Highlight)
How exactly OpenAI’s cutting-edge AI will interact with the rest of the tech company’s consumer-facing software and its own “Apple Intelligence” remains to be seen. (View Highlight)
