the book serves as an excellent guide and a detailed roadmap to those who need to build a culture of data with step-by-step guidance on what is to be done and how. (View Highlight)
What is data culture? Why is it necessary to establish a good data culture within an organization? How and where do you start towards building the data culture in your organization? What would be the first step? Dr. Shorful describes all of this in his book and gives plenty of examples from his vast experience to demonstrate what works and what does not. (View Highlight)
In Dr. Shorful’s own words, “A company should integrate data into all aspects of the business”. All their conclusions or findings need to be evidence-based. Usage of data should not be limited to a few functions or teams in a company. In other words, how the company uses their data should define ‘who they are’ and not ‘what they are’. (View Highlight)
