PropHero, a Sydney-based technology company that harnesses artificial intelligence (AI) and big data to identify property investment opportunities, has raised $25 million in a Series A round led by Bailador Technology Investments (ASX: BTI). (View Highlight)
Launched in 2021, PropHero is led by its co-founders and co-CEOs Mickael Roger and Pablo Gil Brusola, who have ambitions to build PropHero into the global one-stop shop platform for real estate investment. (View Highlight)
Bailador claims the company has served more than 2,000 paid customers to date with its platform that helps individuals source, purchase and manage investment properties, aided by predictive AI models that aggregate data from over 100 sources. (View Highlight)
PropHero also offers a free service that allows unpaid customers to track the value of properties that were not purchased on the platform, which has around 8,000 users across 40-plus countries. (View Highlight)
PropHero’s offering operates on a fixed fee model to give users tailored investment property recommendations based on their budgets and financial goals. Customers also gain access to a vetted marketplace of partners across conveyancing, mortgage broking, renovations, property management, and insurance to help manage their investment property. (View Highlight)
“This raise will help us deliver our vision of offering everyone a real estate wealth advisor in their pocket, powered by Generative AI,” says co-founder and co-CEO Mickael Roger. “Our mission is to transform real estate for the greater good: delivering high returns for investors, great living conditions for tenants, and energy savings through renovations.” (View Highlight)
The funding will primarily be used to develop and enhance PropHero’s generative AI real estate wealth advisory platform, which is already replacing traditional buyer’s agents and wealth advisors. Additional investment will support market expansion, scaling operations, and team growth. (View Highlight)
“Our ambition is to double revenue this year to US$50M, while remaining profitable,” adds co-founder and co-CEO Pablo Gil Brusola. “PropHero’s success stems from our commitment to transparency and trust in property investment, with all data available to clients through our app.” (View Highlight)
“We are incredibly proud of the strong interest from high-profile global investors who believe in our vision,” says Arora. “Our mission is to make property investment more accessible, with a particular focus on Millennials who are navigating a challenging housing market and seeking smarter, data-driven solutions to build their wealth.” (View Highlight)
“Property is a huge global asset class that has been underserved by digital transaction solutions,” Kirk says. “PropHero provides a world-leading solution for investors, demonstrated by very high growth, word of mouth customer acquisition, and a high proportion of customers returning to purchase multiple properties. Bailador is backing Mickael, Pablo, and the wider PropHero team to continue executing on their growth in Australia and internationally.” (View Highlight)
